Hands On Atlanta

As Director of Communications, Marketing and Recruitment, I was responsible for all marketing, public relations, brand development and recruitment initiatives. This included leading a department of 10 full-time marketing and recruitment staffers.

During my tenure, the department raised active volunteer recruitment levels from 5,000 to 15,000 people annually. I created and implemented a five-year communication and marketing plan and budget to attain those goals. I also developed similar plans for over 25 organizational events, including Hands On Atlanta Day and the MLK Service Summit. I developed and executed a "One-to-One” customer service program, increasing volunteer retention by 43%.

I co-led the initiative to organize Hands On Atlanta’s response to Hurricane Katrina by mobilizing more than 4,000 volunteers in the initial four-week period following the disaster.